Raksha Hegde

99% Are Using Serum the Wrong Way, So We Tell You How To Choose & Apply Serum to Get the Results You Want (headline)

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The image on text: All your questions on serum answered.

Confused about choosing and applying a serum? Or you are the proud owner of many but yet not sure which serum to apply first and how much. You’re not alone. Despite it appearing on Instagram feed all of last year, serum still remains a mystery to many.

So, What’s A Serum Anyway?!

It’s a light, fast-absorbing liquid that has a high percentage of skincare warriors called active ingredients. The most popular active ingredients are Vitamin C, Retinol (a form of Vitamin A), Vitamin E, and Hyaluronic Acid. The serums are usually made with one or two actives, targeted to give specific skin or hair solutions.

Because serums are easy to apply and get absorbed in the skin quickly, it’s the most powerful way of seeing results fast. No wonder serums have a cult following among the superstars and models. Think of serum as your SECRET WEAPON on your beauty shelf!

Highlight on a bubble element/Image: “Serum is like gold. I love it.” ~Khloe Kardashian


How To Choose the Right Serum?

The best serum really is all about the results you are looking for.

Best Serum for Glowing Skin

If a selfie-worthy radiance is your goal, the best serum to get is with Vitamin C, alpha arbutin, retinol, and/or hyaluronic acid.

Best Serum for Dry Skin

Hydration is what you need. That’s why a serum with Hyaluronic acid and Vitamins A as well as E should top your list.

Best Serum for Oily Skin

Serums containing salicylic acid or alpha hydroxy acid (AHA) are great for balancing excess oil on the skin. Hyaluronic acid can also hydrate oily skin with minimal emollient residue.

Best Serum for Acne-Prone Skin

Struggling with acne and want to prevent future breakouts? Your go-to serum should have acne-busting actives Salicylic & Glycolic Acid.

Best Serum for Sensitive Skin

A great alternative to skin-irritant creams! Look for anti-inflammatory ingredients like aloe, white lotus, & camellia.

Best Anti-Ageing Serum

Retinol, natural alpha arbutin, and hyaluronic acid are your best friends to reduce fine lines and wrinkles.

Best Serum to Reduce Acne Scars & Pits/Pigmentation

Niacinamide combined with alpha arbutin is a magical blend for a serum to remove dark acne pits, scars, and dark spots.

Best Serum for Thinning Hair

Active plant-based ingredients Redensyl and Anagain have been breakthroughs in revitalizing hair growth. Best to thicken eyebrows too!

Everybody knows about cleansing, toning, and moisturizing but a great serum will target the specific skin or hair concern that you have and give you 2X the results. Thanks to online shopping, you can buy serums easily from the convenience of your own home.


How to Apply Serum?

A serum is a great first step after cleansing and before moisturizing because the skin soaks up the powerful active ingredients like a sponge and gets sealed in when a moisturizer or face cream is applied. Here’s the best way to apply a serum:

Step 1: Cleanse your skin with a face wash.
Step 2: Put a few drops directly on your face with the dropper or on your fingertips.
Step 3: Smooth into the skin gently.

Pro-Tip: In the morning, follow it up with sunscreen. In the night, you can follow it up with a moisturizer, night cream, and under eye cream if you are using these products.

Watch How to Apply Our Vogue Beauty Award 2021 Nominee
Vitamin C Night Serum


I want to use 2 serums…but I’m confused how to apply it?

Need help layering serums for your skin? At Pilgrim, we have a serum for several specific skin and hair concerns, whether it is busting acne or preserving a youthful glow. Use our guide to know how to layer serums the right way.

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Layering Your Serums

3 Different Ways


1.Alternating Strategy

You can apply one in the morning and one in the evening or alternate using the two on different days.  

2. Buy A Multitasking Serum

Invest in a good multitasking serum that has retinol, hyaluronic acid, and vitamin C so that you don’t have to mix and match.

3. Apply The Most Beneficial One First

If your concern is about dark spots and you want to also plump up your skin, apply a skin clarifying serum first and then a hydrating serum.

Word of Caution: Certain products should not be mixed together such as peels, retinol, and acne-treatment products. It is advisable to read the instructions for serum applications before overloading your skin with actives.  


What People are Saying about Pilgrim Serums & Why You Should Try It Too

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Great product!
Kalpana Sandhu
Verified Buyer
Nothing has helped my skin the way this product has turned it around completely. My skin had started to develop lines around the eyes, which became more prominent when I smiled. I also had a large patch of tanning on my forehead. Within 10 days then there were signs of improvement. The lines have faded considerably and the patch is completely gone. Worth a try for sure.

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Dayita Datta
Verified Buyer
Another wonderful product from my favourite natural skincare brand. The Anti-Acne serum works wonders and controls the acne very well. I have tried many products in the past but used to always get an odd pimple here or there. My skin is improving day by day and the compliments are just flowing. I love how the serum is not oily and can be worn under makeup as well.

In The Media

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“Pilgrim Vitamin C Serum For Face: Best Vitamin C Face Serums To Fight Dark Spots And Uneven Skin”

This serum from Pilgrim comes with the goodness of antioxidant properties of vitamin C and hyaluronic acid, which eventually helps the skin in preventing free-radical damage. It makes your skin brighter and gives a youthful glow, thereby deeply nourishing it.


The Pilgrim Code

Pilgrim is “Clean Compatible”. Not just free of harmful and toxic chemicals but uses only those ingredients that either enhance the health of our hair & skin or support the effectiveness of formulations. The ubiquitous Toxic 20 chemicals are often the root cause of imbalance of our skin-hair health. When eliminated from our products altogether (“clean break”), our body has the ability to reset and return to its natural & healthy state.

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