Anurag Kedia, Co-founder & CEO of Pilgrim, has over 16 years of entrepreneurial and corporate experience in creating bespoke beauty, skincare, and wellness products. A pioneer in marketing natural beauty secrets, Anurag has successfully launched and built several brands including India's largest chain of scientific health spas Four Fountains De-Stress Spas, leading Ayurveda treatment chain NuAyurveda Clinics, and unisex salon franchisee JazzUp Salons. Prior to his entrepreneurial journey, he has a demonstrated history of marketing strategy experience at top Fortune 500 companies including KPMG, Tata Group, and Procter & Gamble. Schooled in India's premier institutes, Anurag has a PGDM in Management (IIM Ahmedabad) and B.Tech in Chemical Engineering (IIT Bombay). If he's not thinking up new products for Pilgrim, you can find him listening to music or watching thrillers.